To work the performance marketing for health sector is totally necessary. And more taking into account that this industry is governed by the continuous technological advances. But also for another peculiarity.
Unlike any other industry, the health sector is presented to a massive audience. And far from being passive, is increasingly involved with each application and each website.
Therefore, performance marketing strategies for the health sector have little to do with mobility companies , the banking sector or telco . Not to mention the differences that exist if compared to tourism , for example.
Performance marketing for the health sector requires a lot of detail, analysis and optimization to make it work. It is very important that anyone working in this industry be aware of trends in digital marketing to keep your organization at the forefront of change, even in the online arena.
In fact, it is increasingly common for users to perform web searches on health issues. And not only to ask about symptoms, but also to be aware of alternatives.
Now it is interesting to know the doctors, to know what other patients think of them, third-party experiences, etc. That is what prestige marks.
And this is where you need to stay accessible to interact with your potential audience. Only then will you be able to capture those potential clients.
But, where do you start? Perhaps the best thing is to know some data.
Statistics that support the potential of digital marketing in the health sector
Digital Vidya has compiled several statistics that will help guide you in the creation of performance marketing strategies for the health sector.
More than 40% of consumers say that the information found in networks affects the way they take care of their health.
The professionals of this sector have the obligation to create educational content to share through networks.
Users between 18-24 years are more likely to talk about health issues. Specifically, twice as likely as those around 45-54 years old.
19% of the owners of a smartphone have at least one health app on their phone. In fact, the most popular apps are weight, diet and exercise. Which shows that performance marketing strategies need to really emphasize mobile.
54% of patients feel more comfortable with advice from online communities to address their problems.
41% of users say that networks influence the choice of choosing a specific medical center or another.
About 60% of doctors say that social networks improve the quality of care provided to patients.
How to optimize performance marketing for the health sector
Obviously the first step to create any performance marketing strategy for the health sector is to have a website. Although perhaps the problem is that, despite having it, you do not know how to optimize it.
Posted on July 31, 2018 at 01:33 PM