The design of a Web page is no longer about being simply beautiful, but about being functional and technically correct at the SEO level.
Developing a Web project on the Internet requires the union of many pieces that must fit perfectly. You could think that it is always like this, that all those involved in designing and programming a Web page are always in contact and in constant communication so that the result is the expected one, but it is not necessarily true, especially when the projects are not clear. Objective.
I know you may be thinking . Why are you telling me this? The answer is simple, I can not talk about errors in the design of Web pages without making a call for attention so that the whole team works together and thus avoid major complications in the future.
Previously, when the Internet was not so popular, the creation of a Web page was a disorganized action. For example, it was, and still is, common to see that the design was worked on the one hand, while the value proposal, and the same optimization, on the other. Everything looked "nice" and "worked" but many opportunities to position the Web page in search engines like Google (SEO) were lost .
The design of a Web page, as I have said for a while, is no longer about being beautiful only, but about being functional and technically correct.
Stay with what I said at the beginning: integrate all involved to minimize errors.
Let's see now what are those common errors when designing that generate problems when optimizing the Web in SEO.
Lack of content hierarchy
Many people will tell you that H tags are important, especially the H1 but, what they really mean, is that the hierarchy of content is vital to tell the search engine what your Web page is about.
Even before the content, the title and the visible URL should give indications of what your website is going for, that is why it is recommended that the names and descriptions be representative.
When I speak of a lack of hierarchy in the content, I mean that paragraphs are usually used and with them nothing of the content is highlighted. All paragraphs are less important than headings.
The most correct thing at the SEO level is that H tags are used to tell the engine that this text is more relevant than the rest .
Remember when I advised you to put keywords in titles and subtitles? Well this is the reason, it is supposed to be a featured text.
Not only should you use H1 , in fact, the use of more than one H1 on the same page can confuse the search engine. You must use the H series as your content is organized. For example, the main subtitles in H2 and those that are inside them in H3 , because that gives more relevance to some over others.
It not only serves to guide the search engine, but to guide the reader , who, otherwise, would find a text block unattractive to the eye.
We are in the era of multimedia resources, I know, but that does not mean you should use large images. There are programs that help you optimize the size without sacrificing the quality of the image ; That must be a technique to use.
In particular, I do not see the need to use images that are too large if the screen sizes are not so large. What is the difference between an image of 3000x3000px and another of 1500x1500px on a small screen? That the first is heavier and takes longer to load, graphically there is no difference.
Yes, bet on the images of good quality, but use the right size and optimize them so they are not so heavy.
Posted on July 31, 2018 at 01:30 PM