THERE ARE SO MANY WAYS TO ADVERTISE IN DIGITAL MARKETING THAT IT CAN BE CONFUSING TO CHOOSE
Yes, it is true, every day there are more options to carry out digital advertising through different platforms , they have even evolved in their formats, delivery times and presentation of the message.
All these updates in the advertising platforms are intended to achieve several objectives:
· Avoid Spam
· Be more intuitive and friendly in user navigation
· Know the behavior of users
· Reach new customers through apps
· Follow users through the web to remind them of their purchase interests
· Easily identify user activity schedules
· High audience segmentation
· Creation of relevant content for segmented audiences
Modern advertising wants to achieve itself, is to reach highly segmented audiences in a non-invasive way through relevant content , to get the highest number of conversions at a moderate possible cost.
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The latter is only achieved with the optimization of the budget in the digital platforms and the deep knowledge of the product / service and the behavior of the consumer. After all who invests in digital advertising, what they want to achieve is more money.
Digital advertising is a means used by companies to earn money and new customers
MEDIA / ADVERTISING CHANNELS AND THEIR BENEFITS
To clarify your situation a bit, we are going to describe how each digital advertising channel works and what its benefits are, as well as a tip for when you decide to start your investment in digital format.
Before we start, we recommend you read this Glossary of digital advertising , if your knowledge in advertising is basic.
Google Ad words
The advertising platform of Google , offers several benefits thanks to its deep knowledge of consumers (that Google Chrome is the most used browser in the world gives a little bit of advantage.-) and its constant updates to provide more relevant content and related to the searches of its users - yes, we know, they are geniuses.
Among the most notable benefits of Adwords are:
Detailed segmentation so that the ads reach a specific target, in addition, you can filter which ones do not.
It has several methods of guidance to reach customers.
It has established marketing objectives to make it easier to establish what you want to achieve, some are: perform actions on the website, call the company, install an app, etc.
Ads can be published on one or both of the Google Ad words platforms (search and display network).
In order to optimize the budget of your customers Google allows ads to be displayed at certain times, also allows you to specify place and language.
Now, as expected and with the information that Google has about people (Google knows everything, from around the world) has been creating over time different platforms to create ads and new formats to make them more striking.
WE WANT GOOGLE TO BE THE OTHER THIRD OF YOUR BRAIN. SERGEY BRIN
To comply with this, Ad words has two networks: the search network and the display network , each one has a purpose according to the consumer's purchase status, and if this is not enough, advertisers can also advertise on YouTube . Below we will discuss in more detail each of Google's advertising channels :
The ads in this network are aimed at customers who are already looking for a specific service or product, so they help the user find what they are looking for more easily.
In order for the ad to really appear in the searches of the correct users, keywords are used that are activated with the use of related terms; These ads appear above or below Google search results ; next to, above or below the search results in Google Play, Google Shopping, and Google Maps (including the Maps application); and on the websites of Google's search partners.
Posted on July 30, 2018 at 06:24 PM